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There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and intelligence, transform a yellow spot into sun.

Pablo Picasso / Artist

Art is a journey of ideas and thoughts from imaginary world to the physical world. It is an exhibition of emotions and expressions, with a different virtue towards the life.

Many people are blessed with the extra-ordinary skills. They just have to explore their talent in the right direction. Some of them are shy and don’t try to express their skills, while some are very diligent, who live for their passion. These passionate people achieve something greatest and become forerunner of their own institutes. One of the prime examples of this is : Mrs. Seema Abhinav Malavi.

Seema started her journey as a Mehendi artist when she was in the tenth grade. These were the days when people used to make fun of the girls, who went to apply Mehendi in other houses. They used to not even call them Mehendi artists but would call them Mehendiwaali and considered the profession to be cheap.

However, Seema’s parents still supported her choice. Soon, she became a popular Mehendi artist in Ahmedabad, thanks to her excellent skills and mouth publicity by the customers. She started receiving more and more calls for Mehendi arts from the local customers. When she was in the third year of college, she showed the designs to teachers and neighbours, and they appreciated her work. They encouraged her to start teaching classes for drawing. 

So, she started the classes from her apartment and children from the neighbourhood would come to learn, then slowly more people joined them. She used to take the classes only on the weekends for one and half hours as she was still studying full time. After completing the graduation in fine arts, she got married and settled in Surat in 2001. Seema’s husband and in-laws supported her wish to start teaching classes again. This passion for the art gave birth to the Titalee Arts at Athwalines, where she started teaching art and crafts to people of all age groups. This is how the journey of Titalee Arts began.

The main goal of Titalee Arts, and of course, Seema Abhinav Malavi is to make people fall in love with the art. To make them learn the importance and value of art. People have a lot of talent, but they just need to bring it out. Art is a medium to express your feelings, and the mission of the institute is just to nurture one’s skills.

Till date, art and craft was looked upon as hobby, but there are vast career opportunities in this field now. Art and craft are just not those last two class periods of school but have crossed all borders of universe. Seema said,

It is just not limited to beautifying our homes or adding decor to your office – I want my students to paint the sky.


The success story of Titalee Arts is the fruitful achievement of Seema’s struggle. She put tireless efforts into teaching her students and helping them to follow their interests. It is always said that behind every successful man, there is a woman. But who lies behind the successful woman? It’s the family who supports her. Seema’s family always supported her passion and dreams.

According to Seema, her friendly nature, honesty and aptitude are intrinsic in the success of Titalee Arts. Many milestones achieved throughout the journey. Prime of them is that Seema achieved woman entrepreneur award by Southern Gujarat Chamber of Commerce and Industries for Year 2018.

Consistency is the key. I have not reached where I am currently overnight. It is a fruit of years of hard work, dedication, and passion.

Seema Abhinav Malavi / Artist

Albert Einstein rightly worded, “creativity is contagious – pass it on” and that is what she wants to make ‘Art and Craft’ viral with Titalee Arts – Academy for Excellence.

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March 11th, 2024 @ 5PM